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What is data analytics?

Data analytics is the process of collecting, organizing and analyzing data to make better decisions.

As a valuable tool in the digital age, it helps give you a better understanding of your business’ performance, customer behaviour, and trends. For instance, you may want to make a change to your current pricing model or create a new line of products, but you want to predict if these changes will have the desired effect. Through this process of implementing data analytics you can make educated decisions that can positively impact your business target. These insights can help you deliver a truly refreshing experience for both your customers and team members.

How do you use data analytics in your business?

Data analytics is a powerful tool that every business should use to maximize growth and opportunities. You can use data analytics in your business in a variety of ways

  1. Conversion rates
    Analytics can help you measure how well your site converts leads into customers through telling you which pages are the most popular and give insights into what might deter traffic or conversions.
  2. Customer satisfaction
    Looking for ways to boost customer satisfaction may require determining what aspects of your business need improvement. Through analysis of customer engagement you can then make changes in the way that you interact with your current customers.
  3. Information technology security
    Through analyzing both current and historical data you can begin to understand what is considered a normal transfer of information and thereby identify the abnormal connection patterns to your IT security.
  4. Brand recognition
    Through tracking how often people mention or share your brand online you can effectively see the impact of your social media campaign or marketing efforts. This can spark new ideas and reveal better strategies for building your brand.